Council for Advancement and Support of Education recognizes Earlham marketing for excellence in videography

The Earlham College Office of Marketing and Communications has been chosen for two awards recognizing excellence in videography by the Council for Advancement and Support of Education (CASE).

The team received two Best of CASE District V Awards during the 2022-23 cycle — one in the fundraising and stewardship short video category, and the second in the news and research category. District V represents hundreds of colleges and universities in the Great Lakes region.

The award-winning video in the fundraising and stewardship category, “Introducing For Good: The Campaign for Earlham College,” was created in fall 2022 to become the visual identity of the College’s comprehensive campaign. 

The most ambitious fundraising effort in the history of the College, “For Good” has raised more than $85 million in support of three funding categories: widening the path to an Earlham education by establishing endowed scholarships and expanding recruitment initiatives; enriching the Epic Journey, the College’s signature student success program, by expanding funding for career-discerning research, internship and off-campus study experiences; and elevating the campus experience by revitalizing student housing and creating an endowed fund for students who encounter emergent financial needs.

“We wanted this project to celebrate the role that philanthropy has had in shaping the careers of some of Earlham’s most recognizable alumni, but also to shine the spotlight on current students who are making us proud,” said Kristen Lainsbury, Earlham vice president of marketing and communications. “The result is an inspiring look at Earlham’s more than 176-year commitment of producing catalysts for good in the world.”

Kate Young, Earlham’s multimedia producer and videographer, developed the project with creative direction from the marketing agency Truth & Consequences, and additional support from the College’s Marketing and Communications and Institutional Advancement teams.

Archival content of some of Earlham’s most recognizable alumni, including pioneering computer scientist Margaret Hamilton from the Class of 1958 who is credited with developing the on-board flight software for NASA’s Apollo program, is featured in the video. The video also incorporates new content filmed on Earlham’s campus and from off-campus learning labs that offer a glimpse into the modern experiences of students.

The winning video in the news and research category is called “Iceland in Action: The Drone Team.” The video highlights the work of students and faculty who have been monitoring the effects of climate change on the Solheimajokull glacier in Iceland for more than 10 years.

Young was once again behind the camera in developing this winning entry. She joined the Icelandic field Studies research team during the summer 2022 and 2023 excursions and documented their work for several weeks. The video incorporates interviews with professors and students, drone footage, photography, graphics, and screen-captures from the team’s work.

“Kate perfectly captures how the data being collected by these scientists will contribute a long-term, comprehensive view of how climate change is affecting Iceland’s ecosystem,” Lainsbury said. “At the same time, her work is bringing one of our hallmark off-campus experiences to life and helping future generations of students envision how an Earlham education can shape their future pursuits, goals and dreams.”

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About Earlham College 

Since 1847, Earlham College has fostered a collaborative learning community that inspires and motivates students with transformative opportunities and experiences so they can become catalysts for good in a changing world. Located in Richmond, Indiana, Earlham is one of U.S. News & World Report’s Top 100 national liberal arts colleges and offers one of the top 20 classroom experiences in the nation, according to the Princeton Review.