{"id":9294,"date":"2021-05-21T12:07:50","date_gmt":"2021-05-21T16:07:50","guid":{"rendered":"https:\/\/earlham.edu\/?p=9294"},"modified":"2021-05-21T12:52:44","modified_gmt":"2021-05-21T16:52:44","slug":"video-training-initiative-wins-earlham-colleges-2021-epic-grand-challenge","status":"publish","type":"post","link":"https:\/\/earlham.edu\/news-events\/video-training-initiative-wins-earlham-colleges-2021-epic-grand-challenge\/","title":{"rendered":"Online video production training initiative wins Earlham College\u2019s 2021 Epic Grand Challenge"},"content":{"rendered":"\n
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A marketing and video production training initiative has been chosen as this year\u2019s winner of the Epic Grand Challenge<\/a>, Earlham College\u2019s business plan and social entrepreneurship competition for students.<\/p>\n\n\n\n

Nelson Morlock and Sophie Pickering developed \u201cVisual Future\u201d to strengthen the local workforce<\/a> and better serve nonprofits and small businesses in need of affordable marketing solutions. The venture earned $12,000 from the College\u2019s Center for Entrepreneurship, Innovation and Creativity to scale their business and meet the challenge of improving the lives of 25,000 Wayne County residents within five years.<\/p>\n\n\n\n

\u201cVisual Future is a mission-driven venture that will train people in Wayne County and pair them with local businesses so they can have a personal videographer,\u201d said Morlock, a junior global management major. \u201cWe are developing online courses that cover everything from how to run a meeting with a client to how to use a photo camera or your smart phone to the best of its capabilities. The last part of the course will take our students from beginners to intermediate level with video editing.\u201d<\/p>\n\n\n\n

The team identified a shortage of trained marketing and video production professionals in Wayne County as part of their business plan, noting the significant role that videography plays in digital marketing.<\/p>\n\n\n\n

\u201cMarketing videos can be very expensive and a lot of local businesses in Richmond and Wayne County don\u2019t have extra money to hire professional videographers to promote their products and services,\u201d Pickering said. \u201cA lot of firms are in Cincinnati, Dayton, or Indianapolis, but not in Wayne County to serve local business.\u201d<\/p>\n\n\n\n

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Senior Sophie Pickering and junior Nelson Morlock are this year’s winner of the Epic Grand Challenge.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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