As a college, we measure our success by the countless Earlhamites who lead extraordinary lives of mission and value as a direct result of their Earlham experience. Our community is built on relationships and the belief that together, we can change the world for good. And our brand helps us communicate this story to the world.
Choosing your audience
Our primary audience for most communications includes prospective students—driven, passionate individuals who believe in their ability to change the world. But we also communicate with current students, parents, alumni and other internal and external constituents. Identifying your primary audience will be critical in developing an effective communication strategy.
Our team can help you identify your audience(s) and decide on the most effective means of reaching them.
Our brand promise and pillars
Our brand promise serves as the foundation for all of our communications. It defines who we are and why we do what we do.
Our promise: Earlham is a collaborative learning community that inspires and motivates students with transformative opportunities and experiences so they can become catalysts for good in a changing world.
Supporting the promise and helping us to tell our story in a deeper way, our brand pillars represent the core features of the Earlham experience. They include:
- Talented faculty and dedicated staff are committed to professional preparation and student success
- Students as active partners in learning
- Intentional global influences and connections
- Quaker values, principles and practices
- A distinctive community
- Rigorous academics that challenge and support in equal measure
Letting the Earlham personality shine
At Earlham, we are demanding but compassionate. Our actions are purposeful and inspired by the ability to change lives and advocate for good.
To support you in communicating the Earlham personality through your communications, we have several templates and assets available. Check our Downloads & Resources to find them.
Our editorial style
The Office of Marketing and Communications uses the Associated Press Stylebook as a guide for editing our publications.
Here are a few common style choices you may come across in our publications:
- Dates: When writing a specific date, abbreviate the month (if it’s more than six letters). For example: Aug. 18.
- Times: We use a.m. and p.m. to indicate morning and afternoon, and we use “noon” and “midnight” rather than 12 p.m. and 12 a.m. For example: My first class is at 11 a.m., then I go to lunch at noon.
- Numbers: In general, spell out numbers one through nine; use numerals for 10 and up.
- Simple series: When listing three or more elements, do not use a comma before the conjunction. (In other words, we do not generally use the Oxford comma.) For example: We offer biology, chemistry and biochemistry majors.