Brand Guidelines, Marketing and Communications | Earlham College Skip to Content

Brand Guidelines

Earlham College stands for quality in higher education. Given our dynamic environment, it is important for us to establish a unified set of guidelines that results in a strong visual identity for the College as a whole.

These resources will provide you with the basic standards for the College’s brand identity system. Used with care and imagination, these tools will ensure that Earlham College will retain impact and consistency in its communications.

Marketing and Communications works to maintain a clear, consistent visual identity by offering consultation on appropriate uses of the official Earlham logo, graphics and typefaces. Logo, seal, and athletic mark usage in publications for external audiences need approval of the Marketing and Communications office.

Downloadable files are available for the Earlham community at Box:

Box > College Documents > Internal Marketing Files

  • Logos
  • Powerpoint Templates
  • Digital Letterhead

Which file do I need?
There are a few different options, and you often have more than one choice. If one file doesn't work, try a different one (instructions for downloading files are included below).

pdf files are the most likely solution if your needs are print-related. They are high-resolution and cross-platform.

jpg files can be used for print or Web. Be careful not to open and save repeatedly in image editors-they will degrade. You can shrink jpgs, but not enlarge.

eps files are used to imprint or engrave on items like T-shirts, pens, signs, coasters, mugs. They can be enlarged. If your computer is up to it, eps files are also the very best to use for print projects. But since they are postscript files, Windows-based computers often have trouble with them.

pptx files are used to create powerpoint documents.

Why do we need a set of visual brand guidelines?

Earlham College is a single institution that stands for quality in higher education. Representing Earlham as such requires a set of guidelines that position the College’s identity under a unified set of high-quality graphic standards.

Can I duplicate the official Earlham College logo and wordmarks by recreating the official versions myself?

The approved Earlham logo and wordmark that have been carefully designed by identity specialists need to be used. You can access them by downloading the official logo files or requesting files from Marketing and Communications. If you need assistance of a graphic designer to use these files properly, we are glad to help.

Can an academic unit, department, program, center or office have its own custom icon, wordmark or logotype?

To maintain the consistency of the visual identity system, campus entities are asked to not add additional marks, wordmarks or logotypes outside of those approved. Existing iconography can be used as illustrative elements, but not as an identity system apart from Earlham.

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Earlham College, an independent, residential college, aspires to provide the highest-quality undergraduate education in the liberal arts, including the sciences, shaped by the distinctive perspectives of the Religious Society of Friends (Quakers).

Earlham College
801 National Road West
Richmond, Indiana
1-765-983-1200 — Main Switchboard
1-800-EARLHAM (327-5426) — Admission


Earlham admits students of any race, color, national and ethnic origin, age, gender and sexual orientation to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin, age, gender and sexual orientation in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.