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Current Openings

Digital Marketing Specialist — Marketing and Communications

August 24, 2017

Description

Earlham College is accepting applications for the position of Digital Marketing Specialist in the Marketing and Communications Office. This is a full-time, 12-month administrative faculty appointment. Salary is commensurate with experience and includes a full benefits package.

The Digital Marketing Specialist is responsible for developing and executing a digital marketing plan encompassing the use of SEO/SEM, social media and digital ad campaigns. The incumbent will work closely with others on the Marketing and Communications team to align messaging and strategic with the College’s brand guidelines and overall marketing strategy. This position reports to the Associate Vice President for Marketing and Communications with close working relationships with the Art Director, Director of Media Relations, Senior Editor, Lead Web Developer and Web Content Manager. The person in this position will lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO.

Primary Duties & Responsibilities

  • Develop content strategy for distribution on website, blogs, social media sites, microsites and digital marketing campaigns.
  • Serve as key liaison to any vendors hired to assist the College in digital marketing initiatives.
  • Initiate and refine keyword campaigns through Google AdWords to promote brand awareness and target specific audiences.
  • Maintain and grow engaged social media communities to promote Earlham College.
  • Maintain, update and implement social media guidelines.
  • Stay current with social media trends and practices.
  • Conduct instructional workshops about the use of social media when requested.
  • Monitor and report on digital marketing and social media return on investment and key performance indicators, including collaborating with AVP on reports for senior leadership and the board of trustees.
  • Serve as project manager for the creation of digital ads for use on social media sites and other digital marketing projects.
  • Navigate across multiple levels of the institution and effectively manage multiple projects at the same time;
  • Perform other duties as assigned.

Experience & Qualifications

Minimum

  • A bachelor's degree with coursework in marketing, communications or related topics.
  • At least two years of experience in a digital marketing or social media role.
  • Proficiency with analytics platforms such as Google AdWords and Sprout Social Media.
  • Familiarity with Web design and content management systems.
  • Working knowledge of social media technologies (Facebook, Twitter, Instagram, etc.).
  • Proficiency with Adobe Creative Suite and/or other means for the creation of production of advertising and marketing materials.
  • Proficiency with Microsoft Office software.

Application Instructions

Please send a letter of application addressing the responsibilities of the position and qualifications of the applicant; resume; and the name, position title, email address and phone number of three professional references in a single PDF or MS Word file to:

Human Resources Office
Earlham College
801 National Road West
Richmond, Indiana 47374-4095

Email: thistbe@earlham.edu
Phone: 765-983-1393

Review of applications will begin immediately and continue until the position is filled.


Earlham College is an Equal Opportunity Employer that seeks applications from candidates who contribute to diversity in terms of race, ethnicity, age, religious affiliation, gender, sexual orientation, gender identity, disability, and veteran status, among other distinctions and contributions. As a College with a Quaker identity, Earlham also is eager to solicit applications from members of the Religious Society of Friends (Quakers).

Earlham utilizes E-Verify to confirm employment eligibility for all newly hired employees within the United States.

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